{"id":786,"date":"2022-11-13T21:01:04","date_gmt":"2022-11-13T21:01:04","guid":{"rendered":"https:\/\/lightgray-dugong-643301.hostingersite.com\/?p=786"},"modified":"2022-11-14T12:05:32","modified_gmt":"2022-11-14T12:05:32","slug":"stolen-life","status":"publish","type":"post","link":"https:\/\/yektajebelli.com\/index.php\/2022\/11\/13\/stolen-life\/","title":{"rendered":"Gumellow"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"786\" class=\"elementor elementor-786\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-42558ff0 elementor-section-full_width elementor-section-height-min-height elementor-section-items-bottom elementor-section-content-bottom elementor-section-height-default\" data-id=\"42558ff0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4ebc6894\" data-id=\"4ebc6894\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-78cf8e6f elementor-widget elementor-widget-heading\" data-id=\"78cf8e6f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">GUMELLOW<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1418d0ff elementor-widget elementor-widget-heading\" data-id=\"1418d0ff\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Gummy Supplements<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-230d851a elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"230d851a\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a732e66\" data-id=\"a732e66\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6a2b87d5 elementor-widget elementor-widget-text-editor\" data-id=\"6a2b87d5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u2022 I am the\u00a0<strong>Concept Creator, Packaging Designer, Illustrator, and Creative Director\u00a0<\/strong>of this project.<\/p><p>A new way to take vitamins! Gumellow is a Lisbon-based brand that produces clever formulation gummies including Hair, Iron, and Energy Vitamins.<br \/>I read their brief form and investigated the market and came across various gummy brands that are significant competitors for Gumellow in the EU. Their Consumer&#8217;s ages are between 20-40 YO., and they also prefer to take something that looks healthier and delicious instead of the traditional way of taking medication or supplements.<\/p><p><a href=\"https:\/\/gumellow.com\/\">https:\/\/gumellow.com\/<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0453963 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"0453963\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-116cd56\" data-id=\"116cd56\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1499394 elementor-widget elementor-widget-image\" data-id=\"1499394\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"1448\" src=\"https:\/\/yektajebelli.com\/wp-content\/uploads\/2022\/02\/Asset-1@2x-100-2-scaled.jpg\" class=\"attachment-full size-full wp-image-1222\" alt=\"\" srcset=\"https:\/\/yektajebelli.com\/wp-content\/uploads\/2022\/02\/Asset-1@2x-100-2-scaled.jpg 2560w, https:\/\/yektajebelli.com\/wp-content\/uploads\/2022\/02\/Asset-1@2x-100-2-300x170.jpg 300w, https:\/\/yektajebelli.com\/wp-content\/uploads\/2022\/02\/Asset-1@2x-100-2-1024x579.jpg 1024w, https:\/\/yektajebelli.com\/wp-content\/uploads\/2022\/02\/Asset-1@2x-100-2-768x434.jpg 768w, https:\/\/yektajebelli.com\/wp-content\/uploads\/2022\/02\/Asset-1@2x-100-2-1536x869.jpg 1536w, https:\/\/yektajebelli.com\/wp-content\/uploads\/2022\/02\/Asset-1@2x-100-2-2048x1158.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2ca3997 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"2ca3997\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3fa332c\" data-id=\"3fa332c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-53ec59f elementor-widget elementor-widget-image\" data-id=\"53ec59f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1588\" height=\"541\" src=\"https:\/\/yektajebelli.com\/wp-content\/uploads\/2022\/02\/Asset-2@2x-100-3.jpg\" class=\"attachment-full size-full wp-image-1223\" alt=\"\" srcset=\"https:\/\/yektajebelli.com\/wp-content\/uploads\/2022\/02\/Asset-2@2x-100-3.jpg 1588w, https:\/\/yektajebelli.com\/wp-content\/uploads\/2022\/02\/Asset-2@2x-100-3-300x102.jpg 300w, https:\/\/yektajebelli.com\/wp-content\/uploads\/2022\/02\/Asset-2@2x-100-3-1024x349.jpg 1024w, https:\/\/yektajebelli.com\/wp-content\/uploads\/2022\/02\/Asset-2@2x-100-3-768x262.jpg 768w, https:\/\/yektajebelli.com\/wp-content\/uploads\/2022\/02\/Asset-2@2x-100-3-1536x523.jpg 1536w\" sizes=\"(max-width: 1588px) 100vw, 1588px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e208830\" data-id=\"e208830\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b38f253 elementor-widget elementor-widget-heading\" data-id=\"b38f253\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Idea Path:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7fce5d3 elementor-widget elementor-widget-text-editor\" data-id=\"7fce5d3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00a0I thought about the shape of the gummies and the jelly-shaped product, so I made a kind of story with the product and characters. The character&#8217;s action on the packaging is completely <i>related<\/i> to the indication of gummies. I expanded the brand Identity on the website, Instagram graphics, and Catalog Design.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3eba737 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"3eba737\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-382d44f\" data-id=\"382d44f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-387965e elementor-widget elementor-widget-image\" data-id=\"387965e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2560\" height=\"1450\" src=\"https:\/\/yektajebelli.com\/wp-content\/uploads\/2022\/02\/Asset-4@2x-100-2-scaled.jpg\" class=\"attachment-full size-full wp-image-1225\" alt=\"\" srcset=\"https:\/\/yektajebelli.com\/wp-content\/uploads\/2022\/02\/Asset-4@2x-100-2-scaled.jpg 2560w, https:\/\/yektajebelli.com\/wp-content\/uploads\/2022\/02\/Asset-4@2x-100-2-300x170.jpg 300w, https:\/\/yektajebelli.com\/wp-content\/uploads\/2022\/02\/Asset-4@2x-100-2-1024x580.jpg 1024w, https:\/\/yektajebelli.com\/wp-content\/uploads\/2022\/02\/Asset-4@2x-100-2-768x435.jpg 768w, https:\/\/yektajebelli.com\/wp-content\/uploads\/2022\/02\/Asset-4@2x-100-2-1536x870.jpg 1536w, https:\/\/yektajebelli.com\/wp-content\/uploads\/2022\/02\/Asset-4@2x-100-2-2048x1160.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-318bb0c elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"318bb0c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5fa3610\" data-id=\"5fa3610\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-90eaf4b elementor-widget elementor-widget-image\" data-id=\"90eaf4b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1451\" src=\"https:\/\/yektajebelli.com\/wp-content\/uploads\/2022\/02\/Asset-5@2x-100-2-scaled.jpg\" class=\"attachment-full size-full wp-image-1226\" alt=\"\" srcset=\"https:\/\/yektajebelli.com\/wp-content\/uploads\/2022\/02\/Asset-5@2x-100-2-scaled.jpg 2560w, https:\/\/yektajebelli.com\/wp-content\/uploads\/2022\/02\/Asset-5@2x-100-2-300x170.jpg 300w, https:\/\/yektajebelli.com\/wp-content\/uploads\/2022\/02\/Asset-5@2x-100-2-1024x580.jpg 1024w, https:\/\/yektajebelli.com\/wp-content\/uploads\/2022\/02\/Asset-5@2x-100-2-768x435.jpg 768w, https:\/\/yektajebelli.com\/wp-content\/uploads\/2022\/02\/Asset-5@2x-100-2-1536x871.jpg 1536w, https:\/\/yektajebelli.com\/wp-content\/uploads\/2022\/02\/Asset-5@2x-100-2-2048x1161.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4ed2d7b elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"4ed2d7b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-89cdadd\" data-id=\"89cdadd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5699ae4 elementor-widget elementor-widget-image\" data-id=\"5699ae4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1451\" src=\"https:\/\/yektajebelli.com\/wp-content\/uploads\/2022\/02\/Asset-6@2x-100-scaled.jpg\" class=\"attachment-full size-full wp-image-1227\" alt=\"\" srcset=\"https:\/\/yektajebelli.com\/wp-content\/uploads\/2022\/02\/Asset-6@2x-100-scaled.jpg 2560w, https:\/\/yektajebelli.com\/wp-content\/uploads\/2022\/02\/Asset-6@2x-100-300x170.jpg 300w, https:\/\/yektajebelli.com\/wp-content\/uploads\/2022\/02\/Asset-6@2x-100-1024x580.jpg 1024w, https:\/\/yektajebelli.com\/wp-content\/uploads\/2022\/02\/Asset-6@2x-100-768x435.jpg 768w, https:\/\/yektajebelli.com\/wp-content\/uploads\/2022\/02\/Asset-6@2x-100-1536x871.jpg 1536w, https:\/\/yektajebelli.com\/wp-content\/uploads\/2022\/02\/Asset-6@2x-100-2048x1161.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>GUMELLOW Gummy Supplements \u2022 I am the\u00a0Concept Creator, Packaging Designer, Illustrator, and Creative Director\u00a0of this project. A new way to take vitamins! Gumellow is a Lisbon-based brand that produces clever formulation gummies including Hair, Iron, and Energy Vitamins.I read their brief form and investigated the market and came across various gummy brands that are significant [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1231,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-786","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/yektajebelli.com\/index.php\/wp-json\/wp\/v2\/posts\/786","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/yektajebelli.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yektajebelli.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yektajebelli.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/yektajebelli.com\/index.php\/wp-json\/wp\/v2\/comments?post=786"}],"version-history":[{"count":50,"href":"https:\/\/yektajebelli.com\/index.php\/wp-json\/wp\/v2\/posts\/786\/revisions"}],"predecessor-version":[{"id":1534,"href":"https:\/\/yektajebelli.com\/index.php\/wp-json\/wp\/v2\/posts\/786\/revisions\/1534"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yektajebelli.com\/index.php\/wp-json\/wp\/v2\/media\/1231"}],"wp:attachment":[{"href":"https:\/\/yektajebelli.com\/index.php\/wp-json\/wp\/v2\/media?parent=786"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yektajebelli.com\/index.php\/wp-json\/wp\/v2\/categories?post=786"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yektajebelli.com\/index.php\/wp-json\/wp\/v2\/tags?post=786"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}