{"id":699,"date":"2022-11-13T20:50:29","date_gmt":"2022-11-13T20:50:29","guid":{"rendered":"https:\/\/lightgray-dugong-643301.hostingersite.com\/?p=699"},"modified":"2022-11-14T12:12:36","modified_gmt":"2022-11-14T12:12:36","slug":"bajo","status":"publish","type":"post","link":"https:\/\/yektajebelli.com\/index.php\/2022\/11\/13\/bajo\/","title":{"rendered":"BAJO"},"content":{"rendered":"\t\t
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BAJO<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Oat Milk<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u2022 I am the Concept Creator, Illustrator, Packaging Designer, and Creative Director\u00a0<\/strong>of this project.<\/p>

Bajo is a newborn plant-based brand that produces Non-Dairy Milk. This project is one of the recent projects that I shared here. I fall in love with the story behind the brand and the founders of Bajo who are vegan and they found out there is no high-quality OAT MILK in Iran. So they started to have market research about their target customers and provide me with beneficial information. After some meetings, I decided to have a cute queen character on the oat farm to show how much this product is rich.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Thinking about target consumers, helped me to draw some sports features in illustrations. In addition, some groups of people who drink non-dairy milk are nature lovers and it also motivated me to have a traveler\u00a0character and expanded the family of oat characters.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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BAJO Oat Milk \u2022 I am the Concept Creator, Illustrator, Packaging Designer, and Creative Director\u00a0of this project. Bajo is a newborn plant-based brand that produces Non-Dairy Milk. This project is one of the recent projects that I shared here. I fall in love with the story behind the brand and the founders of Bajo who […]<\/p>\n","protected":false},"author":1,"featured_media":1210,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-699","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/yektajebelli.com\/index.php\/wp-json\/wp\/v2\/posts\/699","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/yektajebelli.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yektajebelli.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yektajebelli.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/yektajebelli.com\/index.php\/wp-json\/wp\/v2\/comments?post=699"}],"version-history":[{"count":88,"href":"https:\/\/yektajebelli.com\/index.php\/wp-json\/wp\/v2\/posts\/699\/revisions"}],"predecessor-version":[{"id":1552,"href":"https:\/\/yektajebelli.com\/index.php\/wp-json\/wp\/v2\/posts\/699\/revisions\/1552"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yektajebelli.com\/index.php\/wp-json\/wp\/v2\/media\/1210"}],"wp:attachment":[{"href":"https:\/\/yektajebelli.com\/index.php\/wp-json\/wp\/v2\/media?parent=699"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yektajebelli.com\/index.php\/wp-json\/wp\/v2\/categories?post=699"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yektajebelli.com\/index.php\/wp-json\/wp\/v2\/tags?post=699"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}