{"id":1101,"date":"2022-11-13T20:56:45","date_gmt":"2022-11-13T20:56:45","guid":{"rendered":"https:\/\/lightgray-dugong-643301.hostingersite.com\/?p=1101"},"modified":"2022-11-14T12:10:57","modified_gmt":"2022-11-14T12:10:57","slug":"grantvit","status":"publish","type":"post","link":"https:\/\/yektajebelli.com\/index.php\/2022\/11\/13\/grantvit\/","title":{"rendered":"Grantvit"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1101\" class=\"elementor elementor-1101\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7dac4ebb elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"7dac4ebb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-73b6f2ca\" data-id=\"73b6f2ca\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4b6873c4 elementor-widget elementor-widget-video\" data-id=\"4b6873c4\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/yektajebelli.com\/wp-content\/uploads\/2022\/11\/Grantvit-supplement-by-deeez7.mp4\" autoplay=\"\" loop=\"\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-8794727\" data-id=\"8794727\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6e26112d elementor-widget elementor-widget-html\" data-id=\"6e26112d\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<section class=\"modContainer\">\n  <span class=\"bar\"><\/span>\n\n  <div class=\"truncated-copy m-dlt-collapsed m-dlt-collapsed__grid\">\n    <p class=\"myHeader\"> Supplements with characters of the city!<br><\/p><p class=\"bodytext\"> Many supplements are being produced in the pharmaceutical world every day, and the similarities in their packaging are a cause of confusion among consumers.<br>My client from the English brand Grantvit asked me to create a competitive advantage that would take the brand characters in a direction to allow consumers to form a better relationship with the product and understand the function of the supplement at first glance.\n<\/p>\n    <br>\n    <p class=\"myHeader\"> Idea Path:<br><\/p><p class=\"bodytext\"> Since the supplements are used to provide essential vitamins and minerals needed by the body on a daily basis, I first designed a set of characters for the city. Each character on the packaging both somehow informs consumers of the supplement\u2019s function and has the personality and behavior related to it. For example, with the Viagmax supplement, I see a powerful man with a built body who is moving with all his might towards the sky. Or with the Vision product, I see a tourist looking through binoculars.<br>\n\n<\/p>\n    \n  <\/div>\n  <a class=\"toggle\" href=\"javascript:void(0)\" style=\"display: block;\">\n    <span class=\"m-plus-minus\"><span class=\"m-line1\"><\/span><span class=\"m-line2\"><\/span><\/span>\n    <span class=\"m-link-label\">MORE<\/span>\n  <\/a>\n<\/section>\n\n<style>\n.bodytext{\n    font-family: \"Raleway\", Sans-serif;\nfont-weight: 300;\ncolor: #7a7a7a;\n}\n.myHeader{\n    font-family: \"Raleway\", Sans-serif;\nfont-weight: 600;\n    color: black;\n    font-size: 22px;\n}\n    .modContainer{\n  width:calc((100% \/2 )- 40px);\n  max-width: 560px;\n}\n.bar {\n    display: block;\n    height: 5px;\n    margin: 0 0 15px 0;\n    width: 40px;\n    background: black;\n    transition: all 0.5s ease;\n}\n.truncated-copy {\n    color: black;\n    margin-bottom: 10px;\n    height: 28em;\n    overflow: hidden;\n}\n.m-dlt-collapsed__grid:after {\n    right: 1.3em;\n    bottom: 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4px;\n}\n<\/style>\n\n<script>\n    var DL = DL || {};\n\nDL.DLTruncator = function (blockSelector, linkSelector) {\n\n    this.blockSelector = blockSelector;\n    this.linkSelector = linkSelector;\n    this.checkTruncation();\n    this.clickListener();\n    this.isAnimating = false;\n\n};\n\nDL.DLTruncator.prototype = {\n\n\n    clickListener: function () {\n\n        \/\/ click listener -- expand truncated grid copy\n        var _this = this;\n        $('body').on('click', this.linkSelector, function (e) {\n            e.preventDefault();\n            if (_this.isAnimating) {\n                return;\n            }\n\n            $selector = $(this).siblings(_this.blockSelector).eq(0);\n\n            $this = $(this);\n            $plusMinus = $(this).find(\".m-plus-minus\");\n            $label = $(this).find(\".m-link-label\");\n            $line2 = $plusMinus.find(\".m-line2\");\n\n\n            _this.isAnimating = true;\n\n            if ($selector.hasClass(\"m-dlt-collapsed\")) 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elementor-section-height-min-height elementor-section-items-stretch elementor-section-height-default\" data-id=\"8405a59\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-76aa4aa9\" data-id=\"76aa4aa9\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5b8db330 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"5b8db330\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6d7bf54a\" data-id=\"6d7bf54a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2556fda4 elementor-widget elementor-widget-video\" data-id=\"2556fda4\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/yektajebelli.com\/wp-content\/uploads\/2022\/11\/Grantvit-supplement-by-deeez5.mp4\" autoplay=\"\" loop=\"\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-652ca587 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"652ca587\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-51bcf7b6\" data-id=\"51bcf7b6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-58b7478d elementor-widget elementor-widget-video\" data-id=\"58b7478d\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/yektajebelli.com\/wp-content\/uploads\/2022\/11\/Grantvit-supplement-by-deeez6.mp4\" autoplay=\"\" loop=\"\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7933eea7 elementor-section-full_width elementor-section-height-min-height elementor-section-items-stretch elementor-section-height-default\" data-id=\"7933eea7\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-58e333d0\" data-id=\"58e333d0\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-73ef908b elementor-section-full_width elementor-section-height-min-height elementor-section-items-stretch elementor-section-height-default\" data-id=\"73ef908b\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-63e859f0\" data-id=\"63e859f0\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3c610d7c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3c610d7c\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-63adc529\" data-id=\"63adc529\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4f2062c elementor-widget elementor-widget-heading\" data-id=\"4f2062c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">BRAND DEVELOPEMENT:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-530a82e7 elementor-widget elementor-widget-text-editor\" data-id=\"530a82e7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Designing a collection of different characters and personalities helped me better expand the brand. It also allowed me to add mobility to the characters to demonstrate the functions of the supplements better.\u00a0Moreover, Illustrated characters in the corporate identity are one of the most frequent ways that I have used to humanize the brand. The city of happy people helped me to develop brand in other aspects such as website design, social media, and visual identity design.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1f9ff064 elementor-section-full_width elementor-section-height-min-height elementor-section-items-stretch elementor-section-height-default\" data-id=\"1f9ff064\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-73b1b6b2\" data-id=\"73b1b6b2\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4aad09e3 elementor-widget elementor-widget-image\" data-id=\"4aad09e3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"156\" src=\"https:\/\/yektajebelli.com\/wp-content\/uploads\/2022\/11\/Asset-7@3x-1024x200.png\" class=\"attachment-large size-large wp-image-1068\" alt=\"\" srcset=\"https:\/\/yektajebelli.com\/wp-content\/uploads\/2022\/11\/Asset-7@3x-1024x200.png 1024w, https:\/\/yektajebelli.com\/wp-content\/uploads\/2022\/11\/Asset-7@3x-300x59.png 300w, https:\/\/yektajebelli.com\/wp-content\/uploads\/2022\/11\/Asset-7@3x-768x150.png 768w, https:\/\/yektajebelli.com\/wp-content\/uploads\/2022\/11\/Asset-7@3x.png 1256w\" sizes=\"(max-width: 800px) 100vw, 800px\" 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Many supplements are being produced in the pharmaceutical world every day, and the similarities in their packaging are a cause of confusion among consumers.My client from the English brand Grantvit asked me to create a competitive advantage that would take the brand characters in a direction to allow [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1049,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1101","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/yektajebelli.com\/index.php\/wp-json\/wp\/v2\/posts\/1101","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/yektajebelli.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yektajebelli.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yektajebelli.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/yektajebelli.com\/index.php\/wp-json\/wp\/v2\/comments?post=1101"}],"version-history":[{"count":12,"href":"https:\/\/yektajebelli.com\/index.php\/wp-json\/wp\/v2\/posts\/1101\/revisions"}],"predecessor-version":[{"id":1549,"href":"https:\/\/yektajebelli.com\/index.php\/wp-json\/wp\/v2\/posts\/1101\/revisions\/1549"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yektajebelli.com\/index.php\/wp-json\/wp\/v2\/media\/1049"}],"wp:attachment":[{"href":"https:\/\/yektajebelli.com\/index.php\/wp-json\/wp\/v2\/media?parent=1101"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yektajebelli.com\/index.php\/wp-json\/wp\/v2\/categories?post=1101"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yektajebelli.com\/index.php\/wp-json\/wp\/v2\/tags?post=1101"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}