Who am I?

I’m Yekta, London-based Senior Designer, and Multidisciplinary Artist.

While Drawing and Illustration have been an inevitable part of my artwork, my works cover various realms including Packaging Design, Graphic Design, Digital Painting, Augmented Reality, Concept Creating, and Visual Identity.

I have won several prestigious international awards such as the bronze trophy of the Dieline Awards 2021 in the USA and the silver and bronze trophies of the Pentawards 2020,2021, and 2022 in the UK, which led to cooperation with international companies.

I have always had a fondness for fine arts as well as those issues which present me with different worldviews. My mental fixations with taboos (Sexual Taboos) and animals are my main focus in this field.

Education

BA in Visual Communication | Faculty of Fine Arts, University of Tehran, 2008-2013

Selected Awards

PROFESSIONAL CAREER

Senior Designer | Design Bridge & Partners | London, UK
Branding and packaging in pharma, cosmetic, and food industries(FMCG) / Creative campaign development / AI-driven brand ideation and image creation / Mentorship for graphic design students / Notable clients: Durex, DR. Oethker, Bayer, Lipton, Atavi, Rexona https://www.designbridge.com/

Freelance Senior Packaging Designer | Tjarks and Tjarks Design Group | London, UK

Designing for a range of international FMCG brands, including healthcare, pharma,

pets, and food. / Creating and refining designs for various SKUs, and preparing client presentations / Notable clients: Aldi, Signature Select, Signature Care (USA)

https://tjarksandtjarks.com/

Senior Visual Designer | Gumellow, Pedorifamp Co. | Lisbon, Portugal

Worked on Illustration, Concepts, Packaging Design, and Social Media Graphics
https://gumellow.com/

Co-Founder, Creative Director | Deeez.co Tehran, Iran (Jan 2013- 2022)
Creative Direction and Design Leadership for packaging and branding projects / Utilized design thinking to understand, define, ideate, and present packaging design projects, conducted team brainstorming, collaborated with colleagues and clients / Led and motivated a young team, managing over 60 projects from concept / development to completion /Notable clients: Alhavi Pharma, Tasnim Parma, PediaBest, Leki Toys
https://deeez.co

Senior Graphic Designer, Illustrator | Leki Toys Kuwait City, Kuwait | Self-employed
Worked on Logo Design, Concepts, Packaging Design, Merch Design, and Illustrations
https://lekitoys.com

Senior Graphic Designer | Berfield London, UK (March 2018- 2019) | Self-employed
Worked on Logo Design, Concepts, Packaging Design, and Social Media Graphics
http://berfield.co.uk

PUBLICATIONS

PROFESSIONAL MEMBERSHIP

Member of Iranian Graphic Designers Society (IGDS) June 2017 – Present

MEDIA EXPOSURE

2021 | Dieline Awards winner
https://thedieline.com/blog/13/5/2021/-motivational-energ y-bars-with-instagram-ar-filter-capabilities?

2021 | Dieline, the world’s most visited packaging design website | O’airy Anti Air Pollution Supplement With Augmented Reality Capabilities! HTTPS://THEDIELINE.COM/COMMUNITY/5983/?

2021 | WINNING WORK OF THE PENTAWARDS 2021
https://pentawards.com/directory/en/node/organisation-de ez?catalogue-list-style=list&tile-height=&catalogue-cols=

2021 | Winning work of MUSE design awards 2021
https://design.museaward.com/winner-info.php?id=6741

2021 | Roozrang Online Magazine | City in Capsule!
https://roozrang.com/oairy-project-deeez-studio/

2020 | Packaging Design Solution | Marcelo Sapoznik, Profesor Titular en la materia Diseño de Identidad Institucional de la Carrera de Diseño Gráfico de la FADU/U- BA. https://www.linkedin.com/posts/marcelosapoznik_designst udio-packagingdesign-designsolutions-activity66588299- -67650021376h9Gy

2020 | Dieline, the world’s most visited packaging design website | Featured Community: Persiana Saffron Packag- ing by Deeez
https://thedieline.com/blog/23/11/2020/featured-communi ty-persiana-saffron-packaging-by-deeez?

2020 | The World Brand Design Society | Kids Supple- ments Packaging https://worldbranddesign.com/kids-supplements-packaging /

2015 | 9 Iranian illustrators shortlisted for Nami Concours 2015 https://en.irna.ir/news/-9/81391259Iranian-illustrators-shor tlisted-for-Nami-Concours2015-

SELECTED EXHIBITIONS

Exhibition of the Pentawards 2022 | The UK, London
Exhibition of the Pentawards 2021 | The UK, London
Exhibition of the Pentawards 2020 | The UK, London
5th Exhibition of 5th Silver Cypress (IGDS) 2018 | Iranian Artist Forum
Biennial Exhibition of Iranian Packaging Designers 2017 | Iranian Artist Forum
Nami | Nami Island Illustration Exhibition 2015 | South Korea
Damoonfar Visual Arts Biennial 2014 | Pardis Mellat Gallery
Exhibition of Postcard Print Exchange 2014 | Laleh Art Gallery
Small Painting Exhibition 2014 | Arya Art Gallery
Govah Painting Group Exhibition 2010 | Tehran Gallery

PRESENTATIONS AND INTERVIEWS

2020 | Live interview with @deeez.co winner of the bronze award at Pentawards
@wwwbastehacom instagarm account

2019 | From Idea to presentation in packaging design | Workshop
The Iran University of Science and Technology (IUST) – Industrial Group

2019 | instagram Live in vije school of design and communication
Packaging Design and Creativity

2018 | Presentation of Deeez.co Artwoks in vije school of design and communication
Q&A session and conversation about the creativity behind our artworks

2017 | Packaging Design presentation for graphic design students of tehran university
Faculty of Fine Arts, in the Packaging Design Class of Professor Alireza Mostafazadeh