GUMELLOW
Gummy Supplements
• I am the Concept Creator, Packaging Designer, Illustrator, and Creative Director of this project.
A new way to take vitamins! Gumellow is a Lisbon-based brand that produces clever formulation gummies including Hair, Iron, and Energy Vitamins.
I read their brief form and investigated the market and came across various gummy brands that are significant competitors for Gumellow in the EU. Their Consumer’s ages are between 20-40 YO., and they also prefer to take something that looks healthier and delicious instead of the traditional way of taking medication or supplements.
Idea Path:
I thought about the shape of the gummies and the jelly-shaped product, so I made a kind of story with the product and characters. The character’s action on the packaging is completely related to the indication of gummies. I expanded the brand Identity on the website, Instagram graphics, and Catalog Design.
