O’airy
Anti Air Pollution Supplement packaging With Augmented Reality Capabilities!
• I am the Concept Creator, Packaging Designer, Illustrator, and Creative Director of this project.
By scanning the QR code and installing the app, the design on the packaging turns into a 3D interactive model. Shaking the packaging causes the liquid inside the 3D capsules to move as well.
Augmented Reality technology was added to this project in order to introduce a new form of supplement formulation.
It reminds consumers of the uniqueness of the formula and the fact that it is unlike the others. This product is in the form of capsules within capsules.
People in polluted and crowded cities across the world are all suffering from air pollution, and this supplement is produced to reduce the symptoms of air pollution. The basic idea of the packaging shape was taken from the combination of the capsule form and the high rises of crowded cities.
https://oairy.com/
MOVE IT, MOVE IT!
AR technology was added to this project. After scanning the QR code and installing the app, the design on the packaging can be seen in 3D form. Shaking the packaging causes the liquid inside the 3D capsules to move as well.
In other words, the special nature of this packaging is due to the special nature of the supplement. It reminds consumers of the uniqueness of the formula and the fact that it is unlike the uniform packaging of other supplements. In a way, it engages the consumer with this entertaining aspect.
Another reason for adding this feature to the packaging is to intensify the performance fo the supplement because after scanning the image and observing the shaking of the water and cleanliness of the city, a feeling will arise for the consumer which causes them to become more aware of the effects of this supplement on themselves.
BREATHE
WITH IT!
Here are some developed design for O’airy. The idea of illustration has been developed on website, too.