BAJO

Oat Milk

• I am the Concept Creator, Illustrator, Packaging Designer, and Creative Director of this project.

Bajo is a newborn plant-based brand that produces Non-Dairy Milk. This project is one of the recent projects that I shared here. I fall in love with the story behind the brand and the founders of Bajo who are vegan and they found out there is no high-quality OAT MILK in Iran. So they started to have market research about their target customers and provide me with beneficial information. After some meetings, I decided to have a cute queen character on the oat farm to show how much this product is rich.

Thinking about target consumers, helped me to draw some sports features in illustrations. In addition, some groups of people who drink non-dairy milk are nature lovers and it also motivated me to have a traveler character and expanded the family of oat characters.