Lucks

Packaging design and illustration

• I am the Concept Creator, Packaging Designer, Illustrator, and Creative Director of this project.

Luck’s produces high quality pulses, selected from the best farm. One of the most important features of pulses packaging is the potential to see the pulses through the packet.

 

Idea Path:

The illustration is the key factor that I took into consideration when I wanted to design. Generally, grains are grown and harvested all over the country by local farmers. So, I was inspired by the farmers in Iran and I surfed on the net to find a local style for my illustration. Then, I came across the Persian Stamps that presented local people with their traditional clothes. Finally, I illustrated two characters who presented their product in a lovely manner!