• I am the Senior Graphic Designer, Packaging Designer, Illustrator, and Creative Director of this project.
Silcare brand produced skin care products. I started this project with logo design and I was inspired by the SILK and butterfly. For the packaging Design, I tracked the market and their competitors and found out they need a modern and more fantasy style to be differentiable from other brands on the shelf. I started to humanize the brand and made a family of characters related to products. For instance, for coconut hand and face cream, the color pallet is related to the product and the hairstyle of the woman is coconut shaped! The color pallets are expanded regarding the corporate identity on each packaging and the characters developed based on each product.
